”My soul – the little black number”
This collection is conceptual and innovative with longevity as its guiding light. We want to introduce a new way of thinking about consumption and sustainability. There is no point in talking about good design and quality if we keep throwing things away long before they are worn out. These designs last a lot longer than a single season and the collection will grow naturally, by the addition of new favourite pieces. The designs are minimalistic and clean, yet intriguing and sculptural. Several of them can be worn in multiple ways, thus creating new silhouettes.

The selection of fabrics is based on high quality, local production, ecological concern and durability. Therefore we have chosen to work with a heavy, Swedish-made jersey of 95% ecofriendly hemp and 5% elastane. a recycled wool mix from Portugal and a Gots-certified, organic cotton twill from Germany.

Four words to sum up the spirit of the collection:
Ease - simplifying life
Pleasure - enjoyment of wearing a good product
Comfort - feeling relaxed and assured
Luxury - those three together is the new luxury!

Helle Robertson Forslund / designer


Photo: Daniel Pedersen
Model: Vera Theander
Styling & Design: Robert&Blad
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Photo: IRIKA
Photo: IRIKA
Hair & Make Up: Anne Hanson
Model: Johanna Jarlman
Styling & Design: Robert&Blad
Photo: IRIKA
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Photo: IRIKA Photo: IRIKA Photo: IRIKA Photo: IRIKA Photo: IRIKA Photo: Daniel Pedersen
Models: Ava Hanning and Sara Ekman
Styling & Design: Robert&Blad
Assistant: Ulrika Arvidsson
Special thanks: Apocalypse Lab

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